Imagine this: you’re getting ready in the morning. The world outside is loud, but your room is still. You put on a piece of jewelry that feels like a whisper from your higher self a reminder of who you are, and who you’re becoming.
That’s the kind of moment I created Anna Charmu for.
Hi, I’m Belinda a dreamer and the woman behind Anna Charmu. This isn’t just a jewelry brand. It’s the quiet power I wish I’d felt growing up. It’s softness that doesn't apologize. It’s beauty that means something.
I always thought I’d start a fashion brand. That was the dream.
But when I finally took the leap, I didn’t find myself designing clothes — I found myself creating jewelry. And not just any jewelry: pieces with soul. With weight. With intention.
I named Anna Charmu after my grandmother, Anna a woman who taught me that strength doesn’t have to be loud to be real. She was grace and grit in one body. Because of her, I believe in showing up fully, creating slowly, and honoring softness as a strength.
Without her, Anna Charmu wouldn’t exist. Without her, I might not exist in the way I do now.
Everything I design, I wear first. Not just to see if it looks good, but to feel if it’s right. Is this the kind of piece a woman would reach for on the day she needs to remember her worth? Would it hold meaning, even years from now?
At Anna Charmu, you won’t find loud trends or fast fashion. You’ll find timeless beauty small treasures you can wear every day, and still feel special. Crafted from stainless steel and 925 gold- or silver-plated, each item is made to last. But more than that it’s made to mean something.
I design with 5 core feelings in mind: ✨ Confidence ✨ Elegance ✨ Passion ✨ Power ✨ Simplicity
That’s what I want you to feel when you wear one of my pieces. Like you're stepping into the most magnetic version of yourself even if you’re still becoming her.
Why I really do this
The truth? I know how it feels to dream big… but take small, scared steps. To crave freedom, but doubt your worth. To hide parts of yourself because the world feels too loud, too harsh, too fast.
That’s why I started Anna Charmu. Because I needed a gentle reminder of who I truly was. And I knew other women did too.
This is for you
If you’re a soft soul with a powerful spirit… If you love beauty that’s quiet but deep… If you’re still learning to choose yourself, every single day…
Then this space, this brand, this energy is for you.
Anna Charmu isn’t just jewelry. It’s a love letter to every version of you. A moment of intention. A ritual of self-worth. A mirror for your magic.
